Goodbye Fluff. Hello Strategy!

From product marketing and brand storytelling to creative campaigns and crisis communications—here’s a look at the work I’ve done and the impact it’s had. Because good marketing doesn’t just look great—it works, connects, and endures.

Since proof is in the portfolio, check it out below.

Product Marketing

Turned product features into revenue with strategy, storytelling, and smart execution.

  • Designed and led go-to-market plans that accelerated adoption

  • Mapped buyer journeys to guide messaging, positioning, and packaging

  • Developed sales enablement tools that closed deals faster

  • Created compelling value propositions from technical product specs

  • Collaborated with cross-functional teams to launch new features consistently

Brand Marketing

Built brands through trust, clarity and consistency.

  • Developed brand positioning and messaging frameworks for strategic growth

  • Defined tone of voice and core narratives for internal and external use

  • Repositioned brands to increase relevance, resonance, and recall

  • Created brand playbooks that enabled cross-team alignment

  • Led brand storytelling across campaigns, social, and web

Marketing Communications

Made every message count—across every channel, format, and audience.

  • Executed full-funnel campaigns across web, email, print, and social

  • Crafted launch messaging and collateral for new products and services

  • Managed campaign rollouts and content calendars for consistent delivery

  • Developed cross-functional briefs and campaign plans for internal alignment

  • Created cohesive messaging that reinforced brand and product narratives

Content Marketing

Created content that speaks to the audience, supports your funnel, and drives decisions.

  • Built content ecosystems mapped to buyer stages and product goals

  • Created high-impact assets—from product sheets to brochures and how-tos

  • Streamlined content processes to double publishing efficiency

  • Wrote clear, SEO-friendly, conversion-optimized copy for web and campaigns

  • Aligned editorial strategy with business outcomes and engagement metrics

Creative Direction

Strategized and conceptualized designs to deliver creative that converts and connects.

  • Led cross-channel creative campaigns from concept to execution

  • Oversaw production of high-impact assets like eBooks, videos, and landing pages

  • Translated strategic goals into engaging, conversion-optimized visuals

  • Ensured visual and verbal consistency across all brand materials

  • Delivered high-volume creative output without compromising quality

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Content Marketing Campaigns

Full-funnel digital marketing for tech, SaaS, AI, and healthcare. Running outbound, paid media, and content campaigns designed to generate leads and measurable growth.

Freelance Marketing Consultant

Clearly create and communicate product or brand value proposition, tell compelling stories, and connect with buyers at every stage of their journey.

Fractional Head of Marketing

Flexible marketing leadership along with developing strategy, building your brand, creating launch plans, and managing cross-functional execution as your team's extension.

Simple and Effective Positioning

Whether you’re launching a new product or refreshing your brand, I cut through the complexity to create market positioning, and deliver customer-focused messaging.

Marketing Collateral and Tools

High-impact collateral creation, including pitch decks, case studies, sales enablement assets, along with simple processes for smarter, faster, consistent marketing.

Flexible Marketing Support

Not sure what your marketing priorities should be? Identify gaps, sharpen go-to-market strategy, and access scalable support where and when it’s needed most.