MY STORY
Building brands, persona by persona
Persona—the identity of the brand—that can speak for itself. It’s a slow and deliberate journey, but quite rewarding in the end (is there an end though?).
Your brand's personality tells its story through various mediums, and makes it easier for your audience to remember it as and when they need a product or service that you offer.
Brand Marketing
Brand Guidelines | Positioning | Messaging | Advertising | Visual Imagery | Marketing Collaterals | Website | Social Media | Go-To-Market | Product Launch
Content Marketing
Communications Planning | Copywriting | Content Strategy | Creative Direction | Blogs | Brochures | Email Campaigns | Infographics | Battlecards | Social Media Calendar
Product Launch
Identifying and emphasizing the unique value proposition of the product. Defining the ideal customer profiles (ICPs) and buyer personas in order to effectively target and engage potential customers. Researching and understanding the competitive landscape, as well as assess demand for the product. Strategizing the GTM for the ABM platform, identifying unique value proposition by considering how it addresses customer pain points and how it differs from other products in the market. Finalizing the positioning and key messaging for the product, as well as determining the most effective marketing channels and sales process. Equipping sales and marketing teams with the necessary training and informational materials to effectively drive demand and generate leads.
Complete Rebranding
Developing a new visual identity needs a new logo and color scheme that maintains brand's existing and new values, traditions and excellence. Understanding the new positioning and differentiations and crafting a new messaging and tagline to effectively communicate new values and mission. Developing the brand's personality through imagery and colors. Ensuring that rebranding effort is consistent across all touchpoints - making sure that the new branding is consistently applied across all materials and communications, including signage, website, marketing materials, and digital platforms. Managing the impact of the rebranding on stakeholders.
